experiential & INTERACTION DESIGN

MASERATI POP-UP RETAIL

Overview

Maserati, a brand that exudes style, luxury, and cultural sophistication, sought to bring its lifestyle and identity into new markets through retail brand pop-up stores. These spaces were envisioned as concentrated capsules of the Maserati experience, blending high-end design, craftsmanship, and exclusivity to immerse new audiences in the Maserati lifestyle.

K5 Company partnered with Maserati to develop and launch multiple retail brand stores across Europe and the Middle East, ensuring that each location captured the essence of Maserati’s iconic identity while delivering a world-class retail experience.

Design Philosophy

The Maserati pop-up stores were designed to reflect the brand’s commitment to excellence, heritage, and innovation. These retail environments went beyond selling vehicles; they served as immersive touchpoints for customers to engage with Maserati’s lifestyle, culture, and story.
The design focused on creating an exclusive atmosphere that mirrored Maserati’s presence at prestigious events like film festivals, fashion shows, and racing circuits. From premium material selections to curated displays, every element was meticulously crafted to embody Maserati’s signature elegance. Interactive features allowed visitors to explore the brand’s rich heritage and innovative technology, transforming the stores into aspirational spaces that resonated with a discerning global clientele.

IMPACT

K5 Company successfully launched multiple Maserati Retail Brand Stores across Europe and the Middle East, introducing the brand to new markets and expanding its reach to a wider audience. These stores became key touchpoints for potential clients, offering a glimpse into the Maserati lifestyle and its unparalleled craftsmanship.

The pop-up stores not only boosted Maserati’s brand presence in these regions but also fostered meaningful connections with a new demographic of luxury consumers. By bridging the gap between automotive excellence and lifestyle branding, Maserati’s retail experience established itself as a powerful tool for engaging and inspiring customers on a global scale.