PRODUCT & FIXTURE DESIGN
Lincoln studio 12
Overview
To support the launch of Lincoln’s exclusive Black Label vehicle line, the Lincoln Studio 12 was developed as a modular, immersive environment dedicated to presenting the unique paint, color, and trim themes of Black Label vehicles. Designed with a flexible 12x12-foot footprint, Studio 12 seamlessly integrates into existing dealership spaces or functions as a standalone showroom, offering versatility while maintaining an elevated brand presence.
Studio 12 showcases Lincoln’s premium Black Label materials and themes with meticulous attention to detail. From its espresso veneer surround to its innovative modularity, the Studio creates a space where the exclusivity and craftsmanship of Black Label come to life in a way that is both immersive and adaptable.
Design Philosophy
The design of Studio 12 was driven by the principles of luxury, functionality, and modularity, ensuring that the Studio could be placed in various locations while maintaining its integrity and elegance.
Key features of Studio 12 include:
Modular Design: A 12x12-foot footprint allows the Studio to fit seamlessly into existing dealership spaces or stand alone as a fully realized showroom. Its modularity ensures quick installation and adaptability to diverse environments.
Espresso Veneer Surround: A rich, sophisticated frame that adds warmth and refinement to the overall aesthetic.
Logo Features: The Studio features an etched glass logo wall on one side and a brushed aluminum logo on the other, providing a striking and balanced brand identity.
Custom Credenza: Designed with seamless, touch-latch hardware, the credenza includes tailored drawers to house Black Label themed material sets, offering an intuitive and tactile way for customers to explore premium finishes and textures.
Feature Wall: A central wall covered with linear, geometric fabric and inset with an LED-lit café counter, creating an elegant focal point for displaying premium materials.
Integrated Lighting: LED lighting incorporated into partial ceilings flanking the feature wall highlights the luxurious materials, creating a dynamic and inviting ambiance.
IMPACT
Studio 12 was crafted to showcase Lincoln’s dedication to quality and innovation while providing dealerships with a flexible solution for presenting the Black Label experience. The introduction of Studio 12 has set a new standard for how Lincoln communicates its luxury offerings to its customers in dealership environments.
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