experiential & INTERACTION DESIGN
Kia Stinger SALON Experience
Overview
To launch the groundbreaking Kia Stinger, K5 Company was tasked with creating a bold, immersive retail experience that would bring the car’s innovation and performance to life. Moving beyond traditional showrooms, we reimagined the customer journey by crafting cutting-edge experiential environments in high-profile malls across the U.S., including Westfield Century City in Los Angeles, Lenox Square in Atlanta, The Shops at Columbus Circle in New York City, and Aventura Mall in Miami.
These spaces seamlessly blended physical design and digital innovation, allowing customers to engage with the Stinger in ways that felt visceral, memorable, and meaningful. By integrating advanced virtual reality (VR) technology with carefully curated design, we offered visitors an immersive introduction to Kia’s new flagship vehicle while establishing a bold new standard for automotive retail.
Design Philosophy
At the heart of the Kia Stinger launch was a commitment to limitless engagement—a vision where the digital and physical worlds converged to deepen connections between customers and the brand. Each retail space became a portal into the Stinger’s world, showcasing its performance, design, and technological innovation in a way that captured the imagination.
The design emphasized creating a multi-sensory journey. Visitors could experience the Stinger through cutting-edge VR simulations, placing them in dynamic environments that showcased the car’s speed, agility, and advanced features. These immersive interactions allowed customers to feel as though they were already behind the wheel, exploring landscapes far beyond the showroom’s walls captured the imagination captured the imagination d visitors to engage with the Stinger on.
The design emphasized creating a multi-sensory journey. Visitors could experience the Stinger through cutting-edge VR simulations, placing them in dynamic environments that showcased the car’s speed, agility, and advanced features. These immersive interactions allowed customers to feel as though they were already behind the wheel, exploring landscapes far beyond the showroom’s walls captured the imagination captured the imagination d visitors to engage with the Stinger on.
IMPACT
The Kia Stinger retail program set a new benchmark for experiential automotive marketing, making a lasting impression on both customers and industry insiders. Over a six-month period, K5 Company launched the program in eight prominent mall locations across the United States, including:
Westfield Century City (Los Angeles)
Lenox Square (Atlanta)
The Shops at Columbus Circle (New York City)
Aventura Mall (Miami)
NorthPark Center (Dallas)
Scottsdale Fashion Square (Scottsdale)
The Galleria (Houston)
Mall of America (Bloomington)
K5 Company managed every aspect of the rollout, from site selection and prototype design to architectural packages and construction management, ensuring consistency and quality across all locations.
Media Buzz: The innovative campaign garnered widespread coverage in industry publications such as MotorTrend, Car and Driver, and Automotive News, which praised the initiative for redefining automotive retail through technology and storytelling. Design-focused outlets like Retail Design Blog and Fast Company hailed the program as a pioneering example of experiential retail innovation. Meanwhile, social media platforms were flooded with user-generated content as visitors shared photos and videos of their VR experiences, amplifying the campaign’s reach and impact.
By combining bold vision, cutting-edge technology, and flawless execution, the Kia Stinger retail program elevated the car launch into a cultural moment, redefining how customers interact with automotive brands in a retail setting.
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